Tactics that still work on real sites
- Technical foundations. Crawl, indexation, speed, and template-level fixes.
- On-page systems. Scalable rules for titles, meta, and internal links.
- Local and ecommerce angles. How the same principles apply to trades sites and Shopify catalogues.
Shopify store owners should start with our free store speed check and Shopify AEO guide for current ecommerce guidance.