Free tool · Conversion rate optimisation

Is your store leakingorders at checkout?

Traffic is not the problem for most stores — conversion is. Tick off 32 checks across product pages, cart, checkout, trust signals and mobile speed, and see exactly where shoppers are dropping out before they pay.

Functional tool: tick which of 32 Shopify conversion checks already apply to your store and get an instant score, entirely in your browser — nothing is sent anywhere.

Shopify CRO Audit — 32 checksSelf-scored
Product page
Cart
Checkout
Trust & policy
Mobile & speed
Retention

Why conversion beats more traffic

Most Shopify stores we review lose a meaningful share of ready-to-buy visitors before they ever reach the payment step — a surprise shipping cost, a cart that does not update properly, forced account creation, a checkout that takes too long to load. None of that shows up in your traffic reports. It just looks like a quiet month.

Fixing conversion is usually faster and cheaper than winning more traffic through SEO or ads — and it makes every pound already spent on marketing work harder. If this audit turns up gaps, our Shopify SEO andstore speed check cover the fix.

Run a trade or local service business instead of a store? Use the sister checker built for enquiries and calls onloudcrowd.digital.

Shopify CRO Audit — common questions

Is the Shopify CRO Audit free?

Yes. Tick the checks that already apply to your store and get an instant score — no signup, and nothing is sent anywhere. It runs entirely in your browser.

What does the score measure?

How many of the 32 checks — covering your product pages, cart, checkout, trust signals, mobile experience and retention flows — are already in place. It is a self-assessment, not an automated scan of your live store.

We already get decent traffic — why does this matter?

Traffic without conversion is wasted ad spend. Most Shopify stores lose a meaningful share of ready-to-buy visitors to checkout friction, surprise shipping costs, or a cart that does not update properly — problems more traffic alone will not fix.

How is this different from a Core Web Vitals or speed check?

Speed is one factor among 32 here. Use our free store speed check for a live PageSpeed snapshot — this audit is broader, covering the CRO decisions that determine whether a fast page actually converts.

We run a trade or local service business, not a store — is this for us?

This checklist is built specifically for ecommerce and Shopify stores. Trades and local service businesses should use the sister checker built for enquiries and calls on loudcrowd.digital.

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