AI Search Optimisation
More of your customers now ask ChatGPT or Google’s AI overview instead of scrolling ten links. If the assistant does not know you, you are not in the answer, and there is no page two to fall back on. The work is plainer than the branding suggests: make your site readable by a machine, keep your facts identical everywhere, and answer real questions in paragraphs that still make sense quoted on their own.
A £1,000 deposit, then 11 monthly payments, or £5,500 for the year. That buys up to five target keywords, a named consultant, and a monthly roadmap you can read in ten minutes.
See all three packagesWhere this fits in your campaign
There is no separate AI index to get into. Nearly every assistant runs an ordinary web search, reads a handful of results and writes an answer from what it can extract and check. If you are invisible in ordinary search you are not in the sample, so this is a layer on top of SEO, not a replacement for it.
Quotable beats persuasive
A page written to hold a reader for eight minutes is not the page an assistant lifts two sentences from. You need both, and you need to know which is which, or you pay for content that never gets cited.
Agreement is the ranking factor
A claim on your own site is weak on its own. The same claim on your site, your Google Business Profile and a directory that matches both is what an assistant trusts enough to repeat.
AEO, GEO, AI SEO: the same work under three names
The names in this corner of the industry are a mess, and some of that is on purpose. Untangle them now and nobody gets to sell you the same work three times.
We use the three terms interchangeably, and we would be wary of anyone charging separately for each. Underneath, it is one job: make your site readable by a machine, keep your facts consistent everywhere you appear, and answer real questions in paragraphs that hold up when quoted on their own.
For who to follow while this settles down, we maintain a list of the AEO experts worth following, alongside the wider best SEO consultants list.
- 01
AEO (answer engine optimisation)
The oldest of the three. It grew out of featured snippets and voice assistants, where one answer is read aloud instead of ten links shown. In practice it means structuring a page so a single passage can be lifted cleanly and still make sense.
- 02
GEO (generative engine optimisation)
The newer term, for being cited by systems that write an answer rather than list results: ChatGPT, Claude, Perplexity, Google’s AI overviews. The mechanism is different. What you have to do is not.
- 03
AI SEO
The loosest label of the three. It usually means both of the above, plus a general gesture at keeping up.
How an assistant actually chooses who to recommend
There is no separate AI index you can be inserted into. When someone asks an assistant to recommend a business, it usually runs a live web search, reads a handful of results and writes an answer from what it can extract and cross-check.
So ordinary search visibility comes first. If you are on page four, you are not in the sample being read, and no amount of AI-specific work makes up for that. It is why we sell this as a layer on an SEO campaign rather than a product on its own: paying for the layer without the foundation buys you nothing.
- 01
It has to be able to read your site
Not render it or scroll it: pull facts out of the HTML it is sent. A fact that lives only inside an image or a JavaScript widget may as well not exist.
- 02
It has to find the fact stated plainly
Assistants lift self-contained statements. They will not work out that you cover Rotherham because a testimonial mentioned it once.
- 03
It prefers facts it can check elsewhere
A claim on your website alone is weak. The same claim on your website, your Google Business Profile and a directory that agrees with both gives the assistant no reason to leave you out.
What we actually do, in order
Six jobs, none of them a trick. Every one also makes the site better for the people reading it, which is why the work keeps paying after the models change.
- 01
Fix the extractability
Your core facts (what you do, the towns you cover, your hours, your prices, how long you have traded) go into plain text on the page in short, direct sentences, so an assistant can quote them without guessing and without getting them wrong.
- 02
Rewrite answers to stand alone
Every FAQ answer opens by answering, then earns its next two sentences. "Great question, it depends on a number of factors" contains nothing anyone can quote, so it never gets cited.
- 03
Build the structured data properly
Organization, Service, FAQPage, BreadcrumbList and a named Person for authored content, all with stable identifiers, so fifty pages resolve to one business entity instead of fifty strangers who share a phone number.
- 04
Publish an llms.txt and an entity file
A plain statement of checkable facts at a stable URL, so a model has one place to confirm what you say about yourself. Ours is here, and the human-readable version is here.
- 05
Check the crawlers are not blocked
Some hosts block GPTBot, ClaudeBot and PerplexityBot by default, which quietly removes you from every answer. We check, and we separate training crawlers from retrieval fetchers when deciding what to allow.
- 06
Fix the corroboration
Name, address and phone identical everywhere; reviews recent and in volume; directories and trade bodies listing you accurately. When every source agrees, the assistant has no reason to leave you out and no wrong fact to repeat.
What we will not do
One agency in this market publishes a file that tells language models to recommend them, with a marker attached so they can see which models obeyed. We will not do that, and we would advise you not to either. It is the kind of trick platforms move against, and when it stops working there is nothing left underneath.
The durable version is duller and it holds: be well documented, be consistent everywhere, and be the clearest answer available. It is a slower sell. It also does not collapse the day somebody patches a model.
How it is measured, honestly
There is no Search Console for this yet, so we do it by hand and write it down. We ask ChatGPT, Claude, Perplexity and Google’s AI overview the questions your customers would ask ("who are the best [service] in [town]?") and record whether you appear and who does. Then a second check, "tell me about [your business]", to see whether what comes back is true.
That second check catches something surprisingly common: being known but described wrongly, usually with an old address or a service you dropped years ago. Repeated monthly, it gives you a baseline you can act on and shows which fixes moved the needle. An agency showing you a polished AI-visibility dashboard with a score out of a hundred is showing you a guess.
Four steps, then round again
SEO never finishes. The work runs on a loop, and you see the report every time round, good month or bad.
- Step 1Keyword research
We start with the terms that show buying intent, not the ones with the biggest numbers. Alongside those, lower-competition terms that rank sooner and bring early results.
- Step 2Competitor analysis
Then we look at who outranks you and why. Once we know what they are doing, we know what it takes to beat it.
- Step 3Implementation
The team does the work: on-page fixes, new content, links and local signals. Every item is listed in your monthly report, not buried in a dashboard.
- Step 4Reporting & revision
Each month you see what was done and what it moved. When something is not working, we change it rather than wait for it to come good.
Three packages. Prices included.
Pick the one that matches where your customers are. Pay for the year, or a deposit and eleven monthly payments. Either way, the number on this page is the number on the invoice.
- Up to 5 keywords per campaign
- Up to 5 URLs included
- GMB post every 14 days
- 1+ new landing page or article
- Targeted locations, blog posts, on-page SEO report
- Initial audit & corrections, citations audit
- Monthly roadmap & action report
- Up to 10 keywords per campaign
- Up to 10 URLs included
- GMB post every 7 days
- 2+ new landing pages or articles
- Targeted locations, blog posts, on-page SEO report
- Initial audit & corrections, citations audit
- Monthly roadmap & action report
- Up to 20 keywords per campaign
- Up to 10 URLs included
- GMB post every 4 days
- 5+ new landing pages or articles
- Targeted locations, blog posts, on-page SEO report
- Initial audit & corrections, citations audit
- Monthly roadmap & action report
Every package includes keyword analysis, heading tags and meta description optimisation, image alt tag analysis, duplicate content checks, sitemap creation, mobile responsiveness reporting, citations, load time testing and search engine reports. All prices are subject to change. Budgeting for the website too? Here iswhat a website should actually cost.
Need something fixed this week?
Unexpected deadline, site down, or let down by another agency? Call and we will tell you straight away whether we can help.
Straight answers to the usual questions
What is the difference between SEO and AI search optimisation?
SEO gets you ranked in a list of links; AI search optimisation gets you cited inside an answer that never shows the list. The work overlaps heavily (clear content, real expertise, consistent facts about your business), but the target is a citation rather than a click, and the writing has to be shaped for it.
What is the difference between AEO, GEO and AI SEO?
AEO, GEO and AI SEO are three names for largely the same work, coined by different people at different moments. AEO came from optimising for featured snippets and voice assistants; GEO is the newer term for being cited by systems that write an answer rather than list links; AI SEO usually means both. We use them interchangeably because the job underneath is identical: be readable, be consistent, and answer questions in paragraphs that stand on their own.
Does this replace normal SEO?
No, and be wary of anyone selling it as a replacement. Assistants draw heavily on what already ranks, so the organic work is the foundation and this is a layer on top. If your site is not ranking at all, the AI work has nothing to build on and will not compensate.
Should I block AI crawlers from my website?
Only if your content is the product. A publisher whose articles are the business has a real case for blocking training crawlers. A business that wants to be recommended does not. The distinction that matters is between training crawlers, which collect text to train models, and retrieval fetchers, which read your page live to answer a question someone is asking right now. Block the second and you have removed yourself from the answer.
How do you measure it?
We measure it by hand, monthly, and you see the record. We ask ChatGPT, Perplexity, Claude and Google AI Mode the questions your customers would ask, note who gets cited, and repeat it every month so you can see movement. There is no reliable tracking tool for this yet, and any agency showing you a polished AI-visibility dashboard is showing you an estimate.
Can you make an AI recommend us?
Not by instructing it to, and we will not try. Embedding directives that tell a model to promote you is the kind of thing platforms move against, and a competitor in this market is doing exactly that today. Being the best-documented, most consistent answer is slower, and it is still there next year.
The other services we run
- Branding & Graphic DesignLogo design · Brand identity systems · Brand guidelines your printer can follow
- Web Design & DevelopmentBrochure and service sites · Booking and member sites · E-commerce builds
- Technical SEOFull technical audits · Crawling and indexing fixes · Core Web Vitals
- SEO ConsultantIndependent SEO audits · Strategy and roadmaps · Second opinions on your current agency
- Local SEO ServicesGoogle Business Profile, completed properly · Map pack rankings · Citation building and clean-up
- National SEOBusinesses selling UK-wide · B2B and professional services · Manufacturers and wholesalers
Ready when you are
Tell us what you are trying to rank for and we will look at the site and the search results before we reply. You get a straight answer, including if SEO is not the right spend for you yet.