Probably normal
Minor impression fluctuation for 7 to 14 days, stable brand search, coverage errors falling after launch fixes.
Urgent · migration SEO recovery
Lost traffic after migrating to Shopify? Here is how we fix it
URL changes, missed redirects, and lost metadata are why organic revenue craters after a replatform. We audit indexed vs live URLs, fix the highest-impact failures first, and report recovery against orders.
How we work
Why traffic drops after a Shopify migration
Replatforming changes URL structures, template output, and internal links. Google recrawls and re-evaluates. When redirects are incomplete, canonicals conflict, or product schema disappears, rankings drop on the URLs that used to sell.
Common break points: collection handles renamed without 301 maps, staging domains left indexable, faceted URLs multiplied, and Core Web Vitals regressing on launch day.
Common blockers
Normal dip or a real problem?
A short J-curve dip of one to two weeks can happen while Google recrawls. That is not the same as a sustained 30 to 40% fall over a month.
Probably a migration SEO failure
Revenue from organic down 4+ weeks, top product URLs 404 or redirect-chain, duplicate old and new URLs both indexed, GSC coverage errors climbing.
Sector insight
Our recovery process
Indexed vs live URL audit
Compare old analytics exports, GSC, and a full crawl of the new Shopify store.
Redirect mapping and fixes
301 top revenue URLs first. Remove chains and soft 404s on bestsellers.
Metadata and schema restoration
Titles, canonicals, product schema, and collection intros on money templates.
Resubmit and monitor
Sitemap, inspection requests, weekly tracking on indexed pages and orders from organic.
Common blockers
What we look for first
Three failure points cause most migration damage. You can check these before you call.
Missing or broken redirects
Old product and collection URLs returning 404 or redirecting twice before the live page.
Changed URLs without a map
Handles renamed in Shopify admin with no redirect rule and no canonical consolidation.
Lost on-page metadata
Template swaps that stripped custom titles, schema, or body copy from PDPs and hubs.
Free first step
Get a free migration audit
Or work through thefree migration SEO checklist or thegeneral Shopify SEO checklistfirst if you are not ready to call.
Functional tool: enter an online store URL to run mobile and desktop PageSpeed checks and a homepage on-page SEO scan. Works on Shopify, WooCommerce, and other ecommerce sites.
Store speed checkLive
PageSpeed, mobile
PageSpeed, desktop
Scanning homepage
FAQ
Questions store owners ask
How long does SEO recovery take after a Shopify migration?
Redirect and indexation fixes often show in GSC within 2 to 4 weeks. Competitive rankings typically need 8 to 12 weeks depending on how long the broken state ran.
Is there a free checklist before I book a call?
Yes. Use the migration SEO checklist for launch-week checks, or the free Shopify SEO checklist for broader store fixes.
Will I get my rankings back?
If URLs still exist and redirects are fixable, yes in most cases. The longer duplicate URLs stay indexed, the more work to consolidate ranking signals.
Can you help if we migrated months ago?
Yes, if product URLs are still live and old redirect data can be reconstructed from analytics or archive exports.
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