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What's in the checklist

URL structure and canonical basics on products and collections
Collection page setup: hub copy, internal links, and filter indexation rules
Three common Shopify duplicate content traps (tags, filters, paginated collections)
Title tags, meta descriptions, and H1 structure at template level
Page speed and Core Web Vitals on mobile product templates, not just the homepage
Migration checks if you replatformed in the last 12 months

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Full checklist

Technical

Every money URL returns 200 or a single clean 301 to the live equivalent
Canonical tags point to the preferred product or collection URL, not a filter variant
Duplicate collection and tag URLs are noindexed or canonicalised to the hub
Redirect chains removed: old platform URLs map once to live Shopify pages
XML sitemap submitted in Google Search Console on the correct domain property
robots.txt and theme robots meta do not block money templates
Mobile PageSpeed on top PDP templates reviewed, not homepage only
App scripts audited: what loads on product and collection templates

On-page

Unique title tags on priority products and collections (not theme defaults)
Meta descriptions written for click intent on commercial URLs
One clear H1 per template; product name or collection intent visible above the fold
Image alt text on hero and gallery images for top SKUs
Product schema (JSON-LD) validates with one Product graph per URL
Breadcrumb markup matches visible navigation
Internal links from hubs to best sellers and back

Content

Priority collection pages have unique intro copy, not empty grids
Category hubs answer the search intent for the head term you target
Blog or guide content fills gaps for questions your products answer
Supplier copy rewritten on best sellers: attributes, use cases, materials
Orphan products linked from at least one collection or hub page
Faceted combinations only indexed where search demand justifies a landing page

If you recently migrated

Complete redirect map from old URLs to live Shopify PDPs and collections
No staging, myshopify.com, or password URLs indexed in Google
Old platform URLs checked in GSC: impressions vs 404 or wrong canonical
Titles and schema not reset to theme defaults on launch week
See /shopify-seo/migration-recovery/ if organic revenue dropped 30%+ post-launch

Why free

Why we give this away

We use this checklist on live client stores before scoping work. Giving it away free lets you self-diagnose before a call. If several sections fail, book 15 minutes and we will tell you what to fix first on your revenue URLs.

Compare costs in our UK Shopify SEO pricing guide. Recently migrated? Read migration recovery. Back to Shopify SEO services.

The Free Shopify SEO Checklist