The Free Shopify SEO Checklist
A practical checklist for UK Shopify stores: technical indexation, on-page templates, content gaps, and migration checks. Download free after a short form. No obligation.
What's in the checklist
- URL structure and canonical basics on products and collections
- Collection page setup: hub copy, internal links, and filter indexation rules
- Three common Shopify duplicate content traps (tags, filters, paginated collections)
- Title tags, meta descriptions, and H1 structure at template level
- Page speed and Core Web Vitals on mobile product templates, not just the homepage
- Migration checks if you replatformed in the last 12 months
Free download
First name and email only. You unlock the printable checklist on this page immediately. We also add you to a short email sequence with the PDF and next steps.
Full checklist
Checklist unlocked. Print or save as PDF below. Check your inbox for the download email shortly.
Technical
Every money URL returns 200 or a single clean 301 to the live equivalent Canonical tags point to the preferred product or collection URL, not a filter variant Duplicate collection and tag URLs are noindexed or canonicalised to the hub Redirect chains removed: old platform URLs map once to live Shopify pages XML sitemap submitted in Google Search Console on the correct domain property robots.txt and theme robots meta do not block money templates Mobile PageSpeed on top PDP templates reviewed, not homepage only App scripts audited: what loads on product and collection templates
On-page
Unique title tags on priority products and collections (not theme defaults) Meta descriptions written for click intent on commercial URLs One clear H1 per template; product name or collection intent visible above the fold Image alt text on hero and gallery images for top SKUs Product schema (JSON-LD) validates with one Product graph per URL Breadcrumb markup matches visible navigation Internal links from hubs to best sellers and back
Content
Priority collection pages have unique intro copy, not empty grids Category hubs answer the search intent for the head term you target Blog or guide content fills gaps for questions your products answer Supplier copy rewritten on best sellers: attributes, use cases, materials Orphan products linked from at least one collection or hub page Faceted combinations only indexed where search demand justifies a landing page
If you recently migrated
Complete redirect map from old URLs to live Shopify PDPs and collections No staging, myshopify.com, or password URLs indexed in Google Old platform URLs checked in GSC: impressions vs 404 or wrong canonical Titles and schema not reset to theme defaults on launch week See /shopify-seo/migration-recovery/ if organic revenue dropped 30%+ post-launch
Why we give this away
We use this checklist on live client stores before scoping work. Giving it away free lets you self-diagnose before a call. If several sections fail, book 15 minutes and we will tell you what to fix first on your revenue URLs.
Compare costs in our UK Shopify SEO pricing guide. Recently migrated? Read migration recovery. Back to Shopify SEO services.
Ask for a free store audit
Send us your store address and within two working days we will tell you where it ranks, what is technically broken (load times included, measured on a phone) and what we would fix first. Ask for the free audit.
Shopify SEO services
The guides explain the problem. These pages are the work.
- Shopify SEOThe full service
- Shopify migration SEOKeep rankings through a replatform
- Collection page SEOWhere the search volume is
- Product page SEOTitles, schema, descriptions
- PricesFrom £497 a month, published in full
- All Shopify SEO guidesCosts, audits, checklists, problems
- Shopify SEO problems, diagnosedTraffic drops, lost rankings, duplicate collections
Ready when you are
Tell us what you are trying to rank for and we will look at the site and the search results before we reply. You get a straight answer, including if SEO is not the right spend for you yet.