Free lead magnet · AEO

Ecommerce AEO readiness checklist

Ten checks before you spend on content campaigns. Tick what you have verified on your store. If more than three fail, your product data is not ready for AI answers or rich results.

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Product entities

  • Every live SKU has a unique title aligned to how buyers search (not boilerplate manufacturer copy)
  • Product schema validates on sample PDPs (name, price, availability, image)
  • Variant and option data exposed consistently in HTML, not only in JavaScript widgets
  • Sold or archived items handled without thin duplicate URLs cannibalising live stock

Category and site structure

  • Collection or category hubs have unique intro copy (not empty product grids)
  • Internal links connect hubs, PDPs, and supporting guides with descriptive anchor text
  • Faceted or filter URLs do not create uncontrolled duplicate category pages
  • Breadcrumb and navigation reflect the taxonomy buyers and AI systems can follow

Trust and conversion signals

  • Reviews or ratings surfaced on PDPs where you have them (schema where appropriate)
  • Delivery, returns, and collection information on money templates, not buried in footer-only pages
  • Core Web Vitals acceptable on mobile product templates (not just the homepage)
  • Organisation and LocalBusiness schema present where you have a physical presence

When to book a call

  • Brand search works but category and product terms barely appear
  • Competitors cited in AI answers while your PDPs are thin or duplicate
  • Recent replatform and indexation still unstable on revenue URLs
  • You need a prioritised fix list tied to orders, not a generic SEO audit PDF
Free store check

Run a speed and on-page snapshot

AEO work still needs fast, indexable product templates. Start with PageSpeed and homepage on-page checks.

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