Ecommerce AEO readiness checklist
Ten checks before you spend on content campaigns. Tick what you have verified on your store. If more than three fail, your product data is not ready for AI answers or rich results.
Product entities
Every live SKU has a unique title aligned to how buyers search (not boilerplate manufacturer copy) Product schema validates on sample PDPs (name, price, availability, image) Variant and option data exposed consistently in HTML, not only in JavaScript widgets Sold or archived items handled without thin duplicate URLs cannibalising live stock
Category and site structure
Collection or category hubs have unique intro copy (not empty product grids) Internal links connect hubs, PDPs, and supporting guides with descriptive anchor text Faceted or filter URLs do not create uncontrolled duplicate category pages Breadcrumb and navigation reflect the taxonomy buyers and AI systems can follow
Trust and conversion signals
Reviews or ratings surfaced on PDPs where you have them (schema where appropriate) Delivery, returns, and collection information on money templates, not buried in footer-only pages Core Web Vitals acceptable on mobile product templates (not just the homepage) Organisation and LocalBusiness schema present where you have a physical presence
When to book a call
Brand search works but category and product terms barely appear Competitors cited in AI answers while your PDPs are thin or duplicate Recent replatform and indexation still unstable on revenue URLs You need a prioritised fix list tied to orders, not a generic SEO audit PDF
Is this checklist only for Shopify stores?
The checks apply to any ecommerce platform: product entities, category hubs, schema, speed, and trust signals. Shopify stores have the most matching guides on this site.
Can I print this checklist?
Yes. Use the print button on this page or save it as PDF from your browser.
Ask for a free store audit
AEO work still needs fast, indexable product templates. Start with PageSpeed and homepage on-page checks.
Send us your store address and within two working days we will tell you where it ranks, what is technically broken (load times included, measured on a phone) and what we would fix first. Ask for the free audit.
Shopify SEO services
The guides explain the problem. These pages are the work.
- Shopify SEOThe full service
- Shopify migration SEOKeep rankings through a replatform
- Collection page SEOWhere the search volume is
- Product page SEOTitles, schema, descriptions
- PricesFrom £497 a month, published in full
- All Shopify SEO guidesCosts, audits, checklists, problems
- Shopify SEO problems, diagnosedTraffic drops, lost rankings, duplicate collections
Ready when you are
Tell us what you are trying to rank for and we will look at the site and the search results before we reply. You get a straight answer, including if SEO is not the right spend for you yet.