A LoudCrowd case narrative: starting point, template changes, and SEO results for a Sheffield reclaimed materials store.
Reclaimed Brick operates a large Shopify catalogue of unique reclaimed lots from a Sheffield yard. Organic revenue underperformed against stock depth.
Product titles followed duplicated patterns. Yard collections had thin or missing intro copy. Image-heavy PDPs loaded slowly on mobile.
Trade buyers search precisely by material and delivery area. Homeowners browse broader terms but still use location when collection matters.
The site had to rank for national delivery and local yard visits without duplicate URLs fighting each other.
Template and structure work first. No six-month blog calendar before redirects and indexation were clean.
Organic revenue grew roughly 80% year on year. Search became a primary enquiry channel for trade and homeowner buyers.
The same approach applies to other architectural salvage and reclaimed material yards on Shopify.
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