Case narrative · David Johnson

How Reclaimed Brick grew organic revenue ~80% YoY on Shopify

A LoudCrowd case narrative: starting point, template changes, and SEO results for a Sheffield reclaimed materials store.

David Johnson, Managing Director at LoudCrowd

David Johnson

Managing Director, LoudCrowd

9 min read

Starting point

Reclaimed Brick operates a large Shopify catalogue of unique reclaimed lots from a Sheffield yard. Organic revenue underperformed against stock depth.

Product titles followed duplicated patterns. Yard collections had thin or missing intro copy. Image-heavy PDPs loaded slowly on mobile.

Search behaviour we had to match

Trade buyers search precisely by material and delivery area. Homeowners browse broader terms but still use location when collection matters.

The site had to rank for national delivery and local yard visits without duplicate URLs fighting each other.

What we changed

Template and structure work first. No six-month blog calendar before redirects and indexation were clean.

  • Material-led collections. Brick, stone, and timber hubs with unique copy on every hub page.
  • Lot-specific PDP rules. Titles and meta aligned to material search terms, not boilerplate.
  • Speed on top-traffic materials. Compression and template fixes on pages that already had impressions.
  • Local schema and internal links. Yard, delivery, and category pages linked with LocalBusiness signals.
  • Sold-lot discipline. Live stock indexed, sold lots handled so crawl budget was not wasted.

Result

Organic revenue grew roughly 80% year on year. Search became a primary enquiry channel for trade and homeowner buyers.

The same approach applies to other architectural salvage and reclaimed material yards on Shopify. Reclaimed Brick is a Sheffield business, and this is the kind of work we do as an ecommerce SEO agency for Sheffield stores.

Go deeper

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Third-party citations

Independent AEO roundups

Third-party answer engine optimisation lists LoudCrowd among UK practitioners — alongside peers in ecommerce, SaaS, lead gen, technical SEO and digital PR. Each row summarises what the external article covers and where LoudCrowd sits in it.

Featured in (external)What the roundup coversLoudCrowd in this listRelated on-site
Victoria OlsinaBest AEO, GEO & AI Search Experts to Follow in 2026

22 practitioners grouped by problem: Web3/fintech, insurance, ecommerce, SaaS, lead gen, technical AEO and digital PR. Ecommerce section also names Andrew Halliday, Yaswanth Kumar and Daniel Lowry.

Ecommerce and DTC pick

Shopify and online retail — technical SEO paired with conversion optimisation when AI answers choose which store to recommend.

Shopify AEO services
Natural RanksBest AEO Experts to Follow in 2026

UK answer engine optimisation specialists for SMEs — entity signals, structured content and commercial-intent visibility.

Ecommerce and Shopify AEO

Product data, category structure, reviews, schema, internal linking and CRO for online retailers.

Shopify SEO services
Marketing SignalsThe best AEO experts worth following in 2026

Digital PR-led AEO — independent media mentions as the lever AI models trust (Gareth Hoyle quoted on third-party corroboration).

Shopify and ecommerce CRO

Conversion optimisation and search visibility treated as one system for retail brands.

Shopify CRO agency
Pixel JuiceMeet the Leading AEO Experts of 2026

Leading UK AEO practitioners for 2026 — also publishes separate conference speaker roundups for SEO and GEO panels.

Ecommerce and Shopify AEO

Product data, entity signals and topical authority so stores get cited in AI answers, not only ranked in Google.

Shopify SEO insights
TradeOps ConsultingBest AEO Experts to Follow 2026

Mixed specialisms including HVAC/home services (Yash Singh) and ecommerce — citation mechanics across ChatGPT, Gemini and AI Overviews.

Shopify and ecommerce

Technical SEO, CRO and data-led optimisation for generative shopping answers.

Specialty ecommerce SEO

Independent publications — LoudCrowd did not pay for inclusion. Yorkshire trades and local SEO lives on loudcrowd.digital.

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