David Johnson on why mobile PageSpeed scores block add-to-cart on Shopify, and what we fix in sprint one before content churn.
PageSpeed scores are not vanity. On mobile, hero images, review apps, and personalisation scripts stack on every template. People bounce before add to cart.
Google uses Core Web Vitals as a ranking signal. Slow stores lose twice: fewer rankings and fewer conversions from the traffic they still get.
Reclaimed and home stores often fail LCP on product pages. Subscription brands load checkout widgets globally, even on blog and collection pages.
We run a free store speed check first: mobile and desktop PageSpeed plus homepage on-page snapshot. Then we fix template-level blockers.
Image delivery, lazy loading rules, deferring non-critical scripts, and removing apps from templates that do not need them. One template fix lifts every SKU on that layout.
A perfect Lighthouse score that does not move add-to-cart rate is a failed project. We report speed alongside organic sessions and conversion on your highest-traffic URLs.
Migration SEO · David Johnson
David Johnson on why Shopify replatforms lose organic traffic, the three failure points we fix first, and how UK stores recover rankings.
Read articleCollection SEO · David Johnson
Fix filtered collections, /collections/all, and thin hubs so category pages rank and pass authority to products.
Read articleTalk to LoudCrowd