David Johnson on why Shopify replatforms lose organic traffic, the three failure points we fix first, and how UK stores recover rankings.
Moving to Shopify is rarely a like-for-like URL swap. Collection handles change, product paths get shorter, staging domains get indexed, and metadata copied from the old platform does not always survive the theme.
Google recrawls and re-evaluates. When redirects are missing or canonicals conflict, the URLs that used to sell lose rankings. That is not a penalty. It is a mapping problem.
A one to two week impression wobble after launch can be normal while Google recrawls. A sustained revenue fall from organic over four or more weeks usually is not.
At LoudCrowd we audit indexed URLs against live Shopify pages before we touch content. These three issues cause most migration damage.
Redirect and indexation fixes often show in Google Search Console within two to four weeks. Competitive rankings typically need eight to twelve weeks depending on how long the broken state ran.
Start with our free migration SEO checklist if you are not ready to call. If three or more launch-week checks fail, book a recovery audit.
Technical SEO · David Johnson
David Johnson on why mobile PageSpeed scores block add-to-cart on Shopify, and what we fix in sprint one before content churn.
Read articleCollection SEO · David Johnson
Fix filtered collections, /collections/all, and thin hubs so category pages rank and pass authority to products.
Read articleUrgent · fix traffic drops
Open guideRecover lost rankings
Open guideShopify SEO audit
Open guideTalk to LoudCrowd